Procter & Gamble, Avon, Amway, Unilever, Johnson & Johnson – SAP’s customer list reads like a Who’s Who of the consumer goods industry. From its three locations in Zhongshan, Tianjin and Suzhou, the company supplies the whole of China with high-quality packaging materials, making it one of the country’s leading manufacturers.
SAP was founded in 1999 in Zhongshan and production began in the summer of 2000. Since then, the company has experienced the kind of growth that is not an everyday occurrence, even in the booming Asian markets. This success is based on SAP’s comprehensive service package and its focus on always providing its customers with added value. The company is always there to help and advise the customer, from the initial design of the packaging and labels, through the manufacturing process, right up to the final delivery. It also provides a high degree of flexibility, fast reaction times and the unwavering desire to supply top-quality products.
Kautex supplies the cutting-edge technology that is essential to meet these demands. Since 2001, SAP has been relying on this market leader’s expertise
and engineering solutions. “We are not prepared to take any risks, so we made a conscious decision to turn to the global market leader in extrusion blow molding technology”, says Rondy Liao Deputy Technical Director SAP. “If we are to compete in today’s markets, it is essential for us to have a totally reliable partner with the highest quality standards on the production side. ”Now 26 Kautex machines are in operation in SAP factories. The multi-layered customer service package includes intensive training courses, ongoing process optimization and regular maintenance. “Kautex has helped us to build a highly-efficient production line in every respect, and in this way it has made a major contribution to SAP’s growth.”
This is why SAP is keen to continue working closely with Kautex in the years to come. It is planning to expand its business into the pharmaceutical area in the near future. But its main goal is to become China’s number 1 in the packaging industry in the course of the next 5-10 years, followed by expansion into the global market. Rondy Liao sees the greatest challenges in this respect as being the customers’ insatiable desire for new, innovative packaging solutions and the unrelenting price pressures: “We need to make more use of multi-layer processes and reduce energy consumption and run times. But with Kautex by our side we are optimistic that we will achieve our ambitious goals and continue to write the SAP success story.”
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